Culture
One Team One Passion One Spirit
We care about our earth and a passion for cycling. Bicycles are more than transportation or sport—
they stand for freedom, sustainability, and a health future for more people.
Every step we take is driven by our mission to innovate responsibly, inspire global cycling,
and contribute to a greener, more connected world.
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Integrity & Loyalty
We stay honest and truth to our business strategy. We stay loyal to our collaborate partners including workers, suppliers and customers. -
Innovation & Evolution
Continuous Innovation and Evolution in management, products, manufacture and every aspects is our spirit. -
Service & Sustainability
To deliver the best and highest-performing products to the world, while staying true to our values of sustainability and environmental responsibility
Innovation & Growth
We constantly improve and adapt, bringing forward-thinking to every part of our business, from design to production.
Integrity & Trust
We are honest, reliable, and loyal to our partners (employees, suppliers, and customers) building strong relationships based on trust.
Better Bikes, Better Future
To create top-quality, sustainable, and high-performance bicycle frames that support cycling worldwide and promote a greener, better tomorrow.